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White Revolution - Definition & Advantages of White Revolution | What is the White Revolution?

After the green revolution, India's government initiated "Operation Flood," aiming to make India the world's largest milk producer. 

What is Indian White Revolution?

The White Revolution, also known as Operation Flood, was a dairy development program from 1970 to 1996. The National Dairy Development Board led this initiative, transforming India into the largest milk producer globally. 

How Does White Revolution Work?

The movement aimed to enhance dairy farming practices and empower farmers through cooperatives. The government supported with subsidies, loans, and technical help. Within six years, milk production increased by 50%, benefiting farmers, their families, and the economy. 

The White Revolution's principles revolve around three pillars: technology, organization, and economics, all contributing to sustainable agriculture. 

  1. Technology: The White Revolution emphasized modern technologies for efficient milk collection, processing, and marketing, leading to enhanced milk production and sustainable waste management.

  2. Organization: The movement promoted farmer cooperatives to empower farmers, negotiate better prices, and gain a stronger voice in policy-making, fostering sustainable farming practices and improved livelihoods.

  3. Economics: The White Revolution ensured farmers received a fair share of their produce's value, encouraging investment in farming practices and promoting economic sustainability.

The White Revolution quadrupled milk production within three decades, establishing a robust dairy industry that significantly contributes to the economy and creates employment opportunities. 

Benefits of the White Revolution

The White Revolution increased milk production in India, improving millions of Indians' diets and creating employment opportunities in the agricultural sector. 


The White Revolution significantly increased milk production and enhanced the rural economy in India. Despite some drawbacks, such as increased reliance on chemicals and favoring large-scale farmers, it successfully achieved its goals.