How to Choose the Best PMS Company in India: Data-Driven Insights & Top Players

Portfolio Management Services (PMS) are increasingly popular among High Net-Worth Individuals (HNIs) in India seeking customized portfolios and potentially higher returns than mutual funds. If you are evaluating the best PMS company in India, this blog uses current data and performance metrics to help you make an informed choice.

What is PMS & Why It Matters

A PMS provider manages a portfolio of stocks, bonds, or other securities tailored for individual clients. Unlike mutual funds, PMS investors directly own the underlying securities. Key benefits include customization, transparency, and flexibility in strategy.

However, PMS comes with higher entry thresholds (often ₹50 lakh or more), higher fees, and more volatile returns. Thus, choosing the right PMS company is critical to align risk, returns, investment horizon, and strategy.

Key Parameters to Evaluate

When comparing PMS companies, here are the most important factors:

• Assets Under Management (AUM) – Reflects scale and trust.
   
• Historical Returns (1-year, 3-year, 5-year, since inception) – Measures consistency.
   
• Recent Performance – Shows adaptability to current markets.
   
• Transparency & Fees – Net returns after management + performance fees matter.
   
• Number of Strategies – More approaches mean better alignment with investor goals.
   

(Source: Cafemutual)

Latest Market Data (India, 2025)

• According to PMS Bazaar, the industry manages over ₹5 lakh crore in discretionary and non-discretionary PMS assets.
   
• Enam Asset Management leads with ₹36,685 crore AUM, followed by 360 One Portfolio Managers (₹33,877 crore).
   
• Some PMS funds delivered strong April 2025 returns, with strategies like Trivantage Capital’s Small & Midcap Financials (~9.8%) outperforming Nifty.
   
• Long-term consistency examples: Sameeksha Capital’s equity fund has compounded at ~26% TWRR over a decade.
   

Top PMS Companies in India (Strong Contenders)

Based on AUM, performance, strategies, and reputation, here are some of the leading PMS providers:

1. Enam Asset Management – Strong AUM leadership, multiple equity strategies.
    
2. 360 One Portfolio Managers – Popular among HNIs, strong inflows.
    
3. Aditya Birla Sun Life AMC – Established AMC, diverse PMS offerings.
    
4. ICICI Prudential Asset Management – Large client base, trusted PMS services.
    
5. Abakkus Asset Managers – Alpha-oriented, known for mid-small cap focus.
    
6. ASK Investment Managers – Proven track record in wealth creation.
    
7. Dezerv – A new-age, tech-driven wealth platform offering PMS and curated portfolios for professionals who want a modern, data-centric approach. Its simplified onboarding and advisory model make it especially attractive for younger HNIs.
    

How to Pick the Right One for You

• Define your goals & risk appetite – Growth vs stability.
   
• Check net returns after fees – Not just gross performance.
   
• Look at strategy fit – Large-cap, multi-cap, thematic, or value investing.
   
• Review transparency & reporting – Ensure the PMS gives timely updates.
   
• Verify SEBI registration – Compliance is non-negotiable.
   

(Source: SEBI)

Conclusion

From traditional leaders like Enam and ASK to new-age platforms like Dezerv, India’s PMS space offers plenty of choice. The right pick depends on your goals, risk tolerance, and preferred strategy. With proper due diligence, you can find a PMS partner that aligns with your financial journey